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New York, Milan, London and Paris, four cities known as the "Big Four" in the fashion world. Every
year, the four major fashion capitals of the world attract designers, journalists and buyers for their
Fashion Week. If France is the motherland of haute couture, it is not the instigator of fashion weeks
around the world but, from the court of the Sun King to the models parading on the catwalks for the
great couturiers, the fashion tradition in France goes back several centuries. A taxi van for your
fashion excursion.
In 1943, the first Fashion Week was organized in New York. Called “Press Week” at the time, this event was driven by Eleanor Lambert, the very influential publicist and key promoter of American fashion.
Travel around fashionable Paris in a taxi van
On January 23, 1945, Parisian haute couture became official through the legally controlled name “Haute Couture”. The houses must present two collections per year in January and July in Paris of at least 25 models.
Europe organized its first Fashion Week in 1951 in Italy. First held in Florence, it was then organized in Milan in 1957. Then it was London's turn in 1961.
For decades, fashion in Paris has been an essential reference, foreign designers come to learn the trade, or reproduce French creations at expensive prices.
The Battle of Versailles: duel at the top. On November 28, 1973, a dinner followed by a charity parade was organized at the Palace of Versailles.
A charity show which is in reality a duel at the top pitting American haute couture against the world of Parisian fashion. Book your van taxi.
The American team is made up of designers little known in Europe and thirty-six American models who made the trip. It notably includes 10 Broadway dancers and twelve young black women - something unthinkable for the French team. She is led by a recently Oscar-winning Liza Minnelli.
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On the French side, fashion heavyweights were mobilized: Yves Saint Laurent, Hubert de Givenchy, Emanuel Ungaro, Christian Dior and Pierre Cardin. Joséphine Baker is the standard bearer of the French delegation. The meeting of the best creators from both countries is carefully prepared to be memorable. The renovated Royal Opera House has been named the perfect venue for a never- before-seen show. Six hundred (600) hand-picked guests are invited to this totally innovative gala.
For several hours, the public admires a spectacular parade accompanied by a full orchestra and which is supposed to symbolize the all-powerful power of Parisian fashion.
This will be the case and a great moment in the history of not only French but global fashion.
This event is considered the first Fashion Week in France.
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